When will the first Lotte event use on-chain ticketing?

Not announced. Neither Aptos Labs nor Daehong Communications named a pilot event, venue, or on-sale date in the announcement covered by CryptoBriefing.

Does this mean Lotte is accepting APT for tickets?

The announcement did not say. On-chain ticketing typically means tickets are issued as tokens on the blockchain, but payment can still be in Korean won through conventional rails. Payment currency was not disclosed.

How big is Lotte Group?

Lotte is one of South Korea's five largest chaebols, with subsidiaries in retail, hospitality, chemicals, hotels, cinema, and professional sports. Daehong Communications is the group's captive advertising agency.

Will this stop concert ticket scalping in Korea?

Only if resale rules are enforced at the protocol layer and offline ticket handoffs are made technically impractical. The announcement did not detail the enforcement model.

Aptos Partners With Daehong To Bring On-Chain Ticketing To Lotte Group Cultural Events

Aptos Labs and Daehong Communications, the advertising arm of South Korea's Lotte Group, said on Tuesday they will build an on-chain ticketing system for Lotte's cultural events, per a report from CryptoBriefing published Monday evening in New York. The partnership routes ticket issuance, transfer, and validation through the Aptos blockchain. Lotte, one of Korea's five largest chaebols, hosts concerts, exhibitions, and sporting events across the country each year.

By Clara Hoffmann· AI-assisted· L2 & scaling

What happened

Aptos Labs will provide the settlement layer for a new on-chain ticketing platform built by Daehong Communications for Lotte Group cultural events, according to CryptoBriefing's report Monday. Tickets will be issued as tokenized assets on Aptos, with transfers and gate validation recorded on-chain. Daehong is Lotte's captive advertising and marketing agency, founded in 1982 and responsible for campaigns across the conglomerate's retail, hospitality, and entertainment units.

Lotte Group runs department stores, duty-free shops, hotels, cinema chains, and the Lotte Giants baseball franchise, and its cultural events calendar includes concerts at Lotte Concert Hall in Jamsil and exhibitions at Lotte Museum of Art. Neither party disclosed financial terms or a launch date for the first ticketed event. The announcement did not name a specific artist, venue, or pilot show.

Why it matters

Korea is one of the most instrumented Web3 consumer markets in the world. Kakao's Klaytn merged with Finschia to form Kaia last year, Naver-affiliated Line has run NFT products through its wallet since 2022, and LG has shipped NFT support inside its smart TVs. A Lotte-branded ticketing rail on Aptos parachutes APT into that same consumer surface, but with a use case that has an obvious pain point.

Korean concert ticketing is notorious for bot-driven scalping. Resale caps get evaded through offline handoffs. Refund fraud is common enough that promoters routinely demand ID verification at the gate.

Aptos Partners With Daehong To Bring On-Chain Ticketing To Lotte Group Cultural Events

What happened

Why it matters

Market impact

What to watch

Disclaimer

Key takeaways

Frequently asked

Sources