What happened
Meta has begun rolling out USDC stablecoin payouts to select creators in the Philippines and Colombia, the company's first live consumer payments product on public blockchains. Eligible creators link a third-party crypto wallet to Facebook's payout platform and receive funds on Polygon or Solana. Polygon confirmed the launch in a post on Wednesday, saying the program would expand to more than 160 markets in the coming months.
NewsBTC first reported the rollout. There is one friction point baked in: Meta does not convert USDC to local fiat. Creators who want pesos or Colombian pesos in hand have to route the stablecoin through an outside exchange themselves.
Meta also reserved the right to pay through alternate methods if a technical issue blocks the on-chain rail.
Why it matters
Facebook paid its creators close to $3 billion in 2025, a 35% jump from the prior year, according to company data cited in the announcement. That is the addressable pool now sitting one product expansion away from on-chain settlement. The starting countries are not incidental either.
The Philippines is one of the world's largest remittance corridors and a heavy user of dollar-denominated digital assets, and Colombia has lived through bouts of currency volatility that make a programmable dollar attractive at the edge. Meta is also picking its lane carefully. It's not minting a Meta coin.